• RESEARCH: PROVING THE INCREMENTAL VALUE OF PROGRAMMATIC
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    We believe that display and all digital channels should be measured on their true value. We define this as incremental sales: sales that would not have happened without the customer seeing the ad.

    This research paper proves the worth of programmatic advertising by outlining how it generates incremental sales.”

  • NEWS: INFECTIOUS MEDIA WINS TWO DIGITAL TRADING AWARDS
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    Infectious Media won the Best Brand Campaign award for it’s work with John Lewis on its ‘Programmatic Christmas Campaign’ and Most Effective Digital Media Buy for it’s work with Waitrose on its ‘Value of Display campaign’.

  • CASE STUDY: JOHN LEWIS PROGRAMMATICALLY ENGAGES CUSTOMERS
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    With online sales an important part of its growth strategy, John Lewis needed to boost performance in 2014. John Lewis sought to maximise brand awareness and sales during the crucial Christmas period, by creating an innovative programmatic advertising campaign

    Infectious Media suggested an innovative strategy that would maximise brand engagement.