"Our partnership with Infectious Media has enabled us to revolutionise our display activity. By connecting our CRM data and existing propensity models we have taken a huge leap forward in our digital marketing strategy.
This very innovative approach truly reflects the direction of Argos as we transform ourselves into a digital retail leader” – Gemma Christie, Head of CRM and Performance, Argos.
This 45 page printed guide gives you an introduction to the real-time advertising ecosystem. It highlights the strategic opportunity presented by real-time advertising and how advertisers can turn this strategy into action.
The guide also provides the questions advertisers need to ask their partners to ensure they are equipped to make informed decisions about their online advertising.
Infectious Media scooped the Grand Prix award for its Waitrose campaign at The Drum’s Digital Trading Awards (DTA) last night which kicked off at the Marriot Hotel in London.
The customer retention campaign, planned and delivered by the agency stood out as a “clear winner”, according to the judges.