This 45 page printed guide gives you an introduction to the real-time advertising ecosystem. It highlights the strategic opportunity presented by real-time advertising and how advertisers can turn this strategy into action.
The guide also provides the questions advertisers need to ask their partners to ensure they are equipped to make informed decisions about their online advertising.
Infectious Media scooped the Grand Prix award for its Waitrose campaign at The Drum’s Digital Trading Awards (DTA) last night which kicked off at the Marriot Hotel in London.
The customer retention campaign, planned and delivered by the agency stood out as a “clear winner”, according to the judges.
Infectious Media today released an infographic on the growth of real-time advertising. It quotes IDC figures which highlight an 80% increase in real-time ad sales year-on-year in the UK. The figures mean that real-time advertising now accounts for 14% of total UK display spend.