We believe that display and all digital channels should be measured on their true value. We define this as incremental sales: sales that would not have happened without the customer seeing the ad.
This research paper proves the worth of programmatic advertising by outlining how it generates incremental sales.”
With online sales an important part of its growth strategy, John Lewis needed to boost performance in 2014. John Lewis sought to maximise brand awareness and sales during the crucial Christmas period, by creating an innovative programmatic advertising campaign
Infectious Media suggested an innovative strategy that would maximise brand engagement.