Infectious Media has become the first programmatic agency to make CACI’s Acorn data available for targeting users via its proprietary technology platform.
By using CACI’s new Online Audiences product, Infectious Media is able to take advantage of the rich Acorn data, now available across 65 million addressable cookies. Infectious Media can now deliver consistent targeting strategies for clients across display, social, email, web, call centre and direct mail.
Infectious Media won the Best Brand Campaign award for it’s work with John Lewis on its ‘Programmatic Christmas Campaign’ and Most Effective Digital Media Buy for it’s work with Waitrose on its ‘Value of Display campaign’.
We take data privacy seriously. As active members of the iab we adhere to industry best practices on data usage and behavioral targeting. Infectious Media only collects Non-Personally Identifiable Information (Non-PII) on behalf of its clients, including but not limited to your IP host address, pages viewed and referring URL. We use this information to tailor the online adverts of our clients so they are of more interest to you. Choosing to Opt Out will not prevent you for seeing advertising online, but Infectious Media will not use your Non-PII to tailor the adverts you see for its clients. Our technology has placed a cookie on your internet browser. If you delete, block or otherwise restrict cookies or use a different computer or internet browser, you may need to renew your Opt Out.
You have chosen to Opt In
By selecting "opt in" you are giving your permission for Infectious Media to collect Non-Personally Identifiable Information (Non-PII) on behalf of its clients, including but not limited to your IP host address, pages viewed and referring URL. We will use this information to tailor the online adverts of our clients so they are of more interest to you. If you change your mind you can Opt Out by visiting our website and clicking on the Opt Out button. We hope you will see the benefit in receiving adverts targeted by your online activity.