Why we are unique
When the first ad-exchanges were launched, our co-founders, Andy and Martin could see a revolution in the making. Top agency jobs were put to one side for them to evangelise this new and untested technology. They believed from day one, that an open, data-led approach to buying media would change what could be achieved with advertising.
In 2008 Infectious Media was founded in London and began buying the first exchange traded ads in Europe. At a time when programmatic meant nothing to most advertisers, some forward thinking companies were willing to take a risk. By inspiring advertisers and publishers alike with a programmatic-first approach, Infectious Media grew into an award-winning, Europe-wide business in the first few years.
However, during this time the limitations of using off-the-shelf technology to buy and optimise campaigns became apparent. Infectious Media built Impression Desk, a programmatic advertising platform, that has become fundamental in the planning, buying and analysis of all its ad-campaigns.
Off the back of global client demand, last year Infectious Media opened its Chicago and Singapore offices, and has scaled Impression Desk into a global platform, buying across the US, EMEA, LATAM and APAC.
Our team structure has been developed and refined over the last eight years by what is needed to make programmatic work. We are analysts, data scientists, engineers, and ad-operations professionals all with the common goal of delivering successful programmatic advertising for brands.