How Expedia used Programmatic Guaranteed to access the best inventory and prove ‘Right person at the right time’

 

Nominated: Best Use of Performance at the Drum APAC Awards 2017

Nominated: Best Buy Side Deal at the Drum APAC Awards 2017

 

Expedia looked to maximise its presence in front of relevant people looking to spend on travel using Programmatic Guaranteed.

This helped Expedia reach every one of these valuable users whilst still being able to receive the full data that programmatic advertising provides.

This campaign became one of Expedia’s leading programmatic strategies in APAC and delivered a CPA 82% below target.