Our Experience
Whilst our service offering and infrastructure are cutting edge, we've got a wealth of UK and European media and marketing expertise. This allows us to present ourselves in a way that makes sense to our clients. We translate the complicated data and technology aspects of what we do into effective and scalable media campaigns that deliver to marketing objectives. It's this approach that's core to our relationships with some of the largest and most successful advertisers around.
Our Services
Infectious Media provide fully managed ad exchange trading services to advertisers and agencies.
Our infrastructure and service offering gives advertisers tailored, data driven access to high scale online 'audience'. Put simply, we bring 'search like' control and efficiency to online display advertising.
It's no longer about bulk buying clout and price negotiation. It's about being able to make intelligent, data driven, valuation, procurement and optimisation decisions at scale in real time. Infectious are pioneers of this new advertiser value proposition.
We combine the best digital media and marketing expertise, with purpose built, technology and data infrastructure. This allows us to provide advertisers and agencies with 'next generation', media buying services, tailored to individual campaign objectives.
Advertiser Services
Data & Analytics
Our data services are designed to help advertisers leverage this valuable asset and put it to work in a multi exchange trading environment.
Our analysts focus on 3 core areas of data management:
Strategy & Collection
We identify the most appropriate data points and 'vintages' to meet advertiser objectives.
Our tags collect relevant data and actions from advertiser web pages and we take data feeds for non-real-time data points.
Enrich & Package
We enrich your data with other valuable data points from 2nd and 3rd parties.
We package it in a way that makes it usable and inter-operable across multiple ad exchanges.
Put to work
Your data is stored securely in our data warehouse and made RTB compliant and accessible.
Our RTB integrated infrastructure ensures high speed access and decisioning.
Impression Desk is set to work on your data and campaign goals.
Platform Trading
All our advertiser campaigns are executed via our proprietary trading engine :Impression Desk. Our teams of analysts and traders, work alongside experienced digital media practitioners. Together, they pull in the right data and build bespoke campaigns through Impression Desk to achieve advertiser goals more efficiently. Put simply, they work display advertising harder - Impression by Impression.
Agency Services
An 'on-demand' exchange trading division
- Fully managed multi exchange trading service
- End to end solution through Impression Desk
- Seamless integration into existing workflow
- No monthly minimums
- Centralized, single currency billing
- 3rd Party Ad Server and 'container tag' compatible (DFA, Atlas)
- A choice of flexible commercial models
