How are we different?

There are different ways of buying RTB inventory which often leads to confusion, a useful analogy can be made with buying stocks and shares:

It is possible to build a portfolio yourself using your non-expert knowledge and self-service trading tools; alternatively high street banks offer share dealing services in amongst their other diverse financial products; or you can elect to have a specialist fund manager who lives and breathes stocks and shares, has access to sophisticated proprietary technology, and is wholly focused on making the most of your portfolio.

Within the RTB space, DSPs fulfil the self-service role; agency trading desks are the ‘banks’ offering assorted media services; whilst our clients benefit from a fully managed service and superior campaign performance due to our dedicated focus and proprietary technology.