Efficient, scalable customer acquisition
Acquire can also recognise existing customers and those who have visited an advertiser’s website without buying, blocking or adjusting the advertising they see accordingly. In this way campaigns are micro-optimised both at a media and creative level to deliver increased return on investment for advertisers. As with all Infectious Media products, Acquire includes Brand Safe content classification filters to ensure advertising does not appear on inappropriate websites.
DCP within Acquire
For customer acquisition campaigns, Dynamic Creative Personalisation (DCP) without cookie data drives interest and website visits, this then delivers cookie data which can be used for retargeting using DCP for enhanced performance.
Download the Acquire product sheet.
DCP within Acquire
For customer acquisition campaigns, Dynamic Creative Personalisation (DCP) without cookie data drives interest and website visits, this then delivers cookie data which can be used for retargeting using DCP for enhanced performance.
Download the Acquire product sheet.
Powered by Impression Desk™, Infectious Media’s proprietary technology suite, Acquire allows you to fully exploit the potential of real-time online display advertising for customer acquisition. Using RTB across all major ad exchanges (reaching around 9 in every 10 people online in the UK and Europe), Acquire is designed specifically to target those customers most likely to be in-market for your product. This is done by intelligently identifying prospects using behavioural insight from existing customer data, third party data sets and data gleaned from actions and reactions as they happen online. Any new website visitors generated by Acquire, that leave an advertiser website without buying are instantly re-cycled into a custom audience segment for future re-targeting opportunities.
FEATURES
- RTB Exclusive, multi ad exchange sourcing
- Delivered through Impression Desk
- dCPM (dynamic Cost Per Thousand) pricing, optimised to campaign goals
- Link to existing customer databases to profile and build look-a-like audience
- Third party contextual, behavioural and search data targeting options
- Tailored bidding and targeting strategies
- Frequency and recency analytics and optimisation
- Algorithmic creative suite optimisation
- Standard re-messaging of non-buying users
- Custom online dashboard reporting
- Infectious Media Brand Safe content classification filters