Refined, real-time audience networks that deliver on your brand marketing objectives.
options add additional reach and efficiency, and Aware is compatible with video advert formats, for added brand impact and engagement.
Impression Desk learns in real-time and this intelligence powers decisions on optimal ad position, bid price, and creative message at the most granular level. In this way campaigns are micro-optimised both at a media and creative level to deliver increased return on investment for advertisers. As with all Infectious Media products, Aware includes Brand Safe content classification filters to ensure advertising does not appear on inappropriate websites.
DCP within Aware
When your campaign objective is to build awareness, Dynamic Creative Personalisation heightens the relevance of your advertising to new prospects, increasing the potential for interaction and brand retention, and driving performance uplifts of up to 15 times standard display. more
Download the Aware product sheet.
Impression Desk learns in real-time and this intelligence powers decisions on optimal ad position, bid price, and creative message at the most granular level. In this way campaigns are micro-optimised both at a media and creative level to deliver increased return on investment for advertisers. As with all Infectious Media products, Aware includes Brand Safe content classification filters to ensure advertising does not appear on inappropriate websites.
DCP within Aware
When your campaign objective is to build awareness, Dynamic Creative Personalisation heightens the relevance of your advertising to new prospects, increasing the potential for interaction and brand retention, and driving performance uplifts of up to 15 times standard display. more
Download the Aware product sheet.
If you thought real-time, dynamic media buying and optimisation was only good for direct response or customer acquisition, think again. Aware, from Infectious Media, is a campaign solution that refines the scale and power of RTB to deliver on-brand focused marketing objectives. Aware is powered by Infectious Media’s proprietary technology, Impression Desk™, which works across multiple real-time ad exchanges to source, bid manage and optimise advertising. Impression Desk gives websites a unique quality score based on: editorial quality, integrity, audience fit, context and brand compatibility, this score is then matched to your unique brand targeting objectives. Adverts run exclusively across sub-sets of these quality scored websites, creating your own private, brand focused audience network. Behavioural and contextual targeting
FEATURES
- RTB Exclusive, multi ad exchange sourcing
- Bespoke ‘quality scored’ inventory sourcing
- Custom ‘whitelist’ restricted targeting
- Fixed CPM (cost per thousand) pricing
- Third party contextual, behavioural and search data targeting options
- Tailored bidding strategies
- Frequency and recency analytics and optimisation
- Algorithmic creative suite optimisation
- Brand focused measurement metrics
- Custom online dashboard reporting
- Infectious Media Brand Safe content classification filters