High Performance Facebook campaigns delivered at scale with multi-channel insight and optimisation
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Impression Desk Social’s intelligent creative engine instantly generates thousands of ad variations, using dynamic keyword insertion to subtly alter the sense and nuance of the message. It is the combination of these ad variations together with the almost limitless Facebook micro audience targeting options, which allows high scale multivariate testing and optimisation. Using proprietary algorithms, Impression Desk Social can target Facebook audiences in their millions with an advert that resonates with them, achieving high levels of brand-relevance and interaction, be that Likes or other marketing KPIs. An advancement from stand-alone Facebook tools, Impression Desk Social integrates audience performance insights from Facebook and RTB display campaigns to enable portfolio management between them.

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Many marketers have already experienced the benefits of advertising on Facebook. If you are one, you’ll know it can be labour intensive and difficult to scale. Moreover, these campaigns have sat alone on a media plan, not influencing or being influenced by insight from other channels. Impression Desk Social™ manages and optimises Facebook advertising at scale, using audience insight amassed across display and social campaigns to inform portfolio buying decisions optimised across both channels.

Impression Desk Social is a major new development of Impression Desk, Infectious Media’s proprietary suite of targeting, analytics and optimisation tools. Developed to meet the specific and unique challenges of delivering high performing social media campaigns, it is directly integrated into the Facebook Ads API.