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Many marketers have already experienced the benefits of advertising on Facebook. If you are one, you’ll know it can be labour intensive and difficult to scale. Moreover, these campaigns have sat alone on a media plan, not influencing or being influenced by insight from other channels. Impression Desk Social™ manages and optimises Facebook advertising at scale, using audience insight amassed across display and social campaigns to inform portfolio buying decisions optimised across both channels.
Impression Desk Social is a major new development of Impression Desk, Infectious Media’s proprietary suite of targeting, analytics and optimisation tools. Developed to meet the specific and unique challenges of delivering high performing social media campaigns, it is directly integrated into the Facebook Ads API.