More than 90% of your website visitors leave without buying. Why leave it at that?
display advertising. CPC (cost per click) pricing protects your advertising budget, and Infectious Media closely monitors and manages the frequency of retargeting, ensuring targets do not feel chased or pestered or receive advertising after they have converted.
Impression Desk learns in real-time and this intelligence powers decisions on optimal ad position, bid price, and creative message at the most granular level. In this way campaigns are micro-optimised both at a media and creative level to deliver increased return on investment for advertisers. As with all Infectious Media products, Retarget includes 'Brand Safe' content classification filters to ensure advertising does not appear on inappropriate websites.
DCP within Retarget
Using the rich data available from tagging your website, allows us to dynamically build a personalised advert for each lost prospect, based on categories and/or products they have viewed on your website. We can even deliver creatives based upon the items in an abandoned basket, reminding them of items that attracted them. more
Download the Retarget product sheet.
Impression Desk learns in real-time and this intelligence powers decisions on optimal ad position, bid price, and creative message at the most granular level. In this way campaigns are micro-optimised both at a media and creative level to deliver increased return on investment for advertisers. As with all Infectious Media products, Retarget includes 'Brand Safe' content classification filters to ensure advertising does not appear on inappropriate websites.
DCP within Retarget
Using the rich data available from tagging your website, allows us to dynamically build a personalised advert for each lost prospect, based on categories and/or products they have viewed on your website. We can even deliver creatives based upon the items in an abandoned basket, reminding them of items that attracted them. more
Download the Retarget product sheet.
Retarget from Infectious Media delivers superior retargeting for even better results. Dynamic creative personalisation (DCP) technology builds a personalised advert for each lost prospect, based on categories or products viewed on your website. Adverts are targeted, bid managed and optimised at scale across thousands of websites using out proprietary technology, Impression Desk™.
Driving traffic to your website using PPC (pay per click), SEO, and other marketing channels can be costly, especially when upwards of 90% of visitors don't go on to buy. Retarget uses browsing and product information data from your website, to re-connect with those lost prospects, serving them tailored adverts as they visit other websites. Tailoring messages only to those lost prospects most likely to buy, means Retarget generates click and conversion uplifts of up to 15 times that of standard untargeted.
Driving traffic to your website using PPC (pay per click), SEO, and other marketing channels can be costly, especially when upwards of 90% of visitors don't go on to buy. Retarget uses browsing and product information data from your website, to re-connect with those lost prospects, serving them tailored adverts as they visit other websites. Tailoring messages only to those lost prospects most likely to buy, means Retarget generates click and conversion uplifts of up to 15 times that of standard untargeted.
FEATURES
- RTB Exclusive, multi ad exchange sourcing
- Delivered through Impression Desk
- CPC or dCPM (dynamic Cost Per Thousand) pricing options
- A choice of standard or custom ad templates
- 'Data Feed' creation, management and integration service
- Category, Product or custom level re-targeting logic
- Ongoing exclusion logic to remove new 'converts'
- Third party contextual, behavioural and search data targeting options
- Tailored bidding and targeting strategies
- Frequency and recency analytics and optimisation
- Algorithmic creative optimisation
- Custom online dashboard reporting
- Infectious Media Brand Safe content classification filters