Develop relationships with your existing customers using intelligent online display
marketers to generate additional revenue from their existing customer base.
Impression Desk learns in real-time and this intelligence powers decisions on optimal ad position, bid price, and creative message at the most granular level. In this way campaigns are micro-optimised both at a media and creative level to deliver increased return on investment for advertisers. As with all Infectious Media products, X and Up includes Brand Safe content classification filters to ensure advertising does not appear on inappropriate websites.
DCP within X and Up
When looking to generate additional revenue from your existing customers, Dynamic Creative Personalisation (DCP) allows us to tailor creatives by the offer/product most likely to attract a customer based upon their historical purchase activity, as well as general purchasing patterns across your whole customer base. This insight is overlaid with non-cookie data for additional targeting and enhanced campaign performance. more
Download the X and Up product sheet.
Impression Desk learns in real-time and this intelligence powers decisions on optimal ad position, bid price, and creative message at the most granular level. In this way campaigns are micro-optimised both at a media and creative level to deliver increased return on investment for advertisers. As with all Infectious Media products, X and Up includes Brand Safe content classification filters to ensure advertising does not appear on inappropriate websites.
DCP within X and Up
When looking to generate additional revenue from your existing customers, Dynamic Creative Personalisation (DCP) allows us to tailor creatives by the offer/product most likely to attract a customer based upon their historical purchase activity, as well as general purchasing patterns across your whole customer base. This insight is overlaid with non-cookie data for additional targeting and enhanced campaign performance. more
Download the X and Up product sheet.
We all know it’s more cost effective to sell to existing customers than to find new ones. X and Up from Infectious Media uses the power of online display advertising to generate additional revenue from your customer base through cross and up sell opportunities. X and Up is powered by Infectious Media’s proprietary technology, Impression Desk™, which translates existing customer data into valuable audience segments to be targeted with tailored advertising across the web. These segments can be of your most valuable customers or those with latent sales potential (having bought one product but not another). Typically this type of advanced CRM has only been possible via direct marketing, Impression Desk makes it possible to execute at scale through online display advertising. Using RTB across all major ad exchanges to ensure the best price is achieved for each impression, X and Up is a powerful and efficient way for
FEATURES
- RTB Exclusive, multi ad exchange sourcing
- Delivered through Impression Desk
- dCPM (dynamic Cost Per Thousand) pricing, optimised to campaign goals
- Data management, integration and custom audience segmentation services
- Link to existing customer databases to profile and build look-a-like audience
- Tailored bidding and targeting strategies
- Frequency and recency analytics and optimisation
- Algorithmic creative suite optimisation
- Standard re-messaging of non-buying users
- Custom online dashboard reporting
- Infectious Media Brand Safe content classification filters