Safeguarding your privacy is of paramount importance to us, we are active members of the iab (internet advertising bureau) and adhere to the EDAA principles. We do our best to make sure that our policies and practices reflect industry best practice and constantly keep them in review.
COOKIES AND WEB-BEACONS
However there are times where we act as a data controller for advertisers. In these cases the advertiser will give us data they hold and we will correlate that with our data in order, as always, to display relevant advertising to you. Sometimes this data is (legally speaking) personal data in that it is technically possible to identify you as an individual by associating the information we have received with other sources. Rest assured that we make no attempt to identify you personally and we do not retain the information given to us by the advertiser; we use it only in the way that they tell us and we are always assured that you have consented to this use.
We are firmly in favour of our industry’s rules on advertising to children. As such, we do not use or collect data to target advertising to children under the age of 12 or those in sensitive groups, as defined by the data protection act.
CAN YOU TELL US NOT TO SHOW YOU BEHAVIOURAL ADVERTISING
Absolutely, Yes you can!
But to be clear, stopping behavioural advertising doesn’t mean you won’t see any advertising at all. An advert will still be placed, by us or someone else. Where we are responsible for placing an advert, before we do so we look at the contents of one of the cookies that your browser sends us. If the cookie does not exist or is set to an anonymous number then we can’t associate it with any other information and our prediction of what advertising will be of interest is based only on non-historic information (for example we will still be able to guess at your approximate location from the IP Address) and any information given to us by the advertiser. But the advert will not behaviourally targeted.
WHAT DATA DO WE COLLECT FROM OUR WEBSITE AND WHY
This type of data is also useful to us in that we can analyse how you navigate our site. i.e. which pages you visit and in which order. We can use this information to learn about the different ways people use our site and take decisions on how to improve it. For example, if people are often going from one piece of content to another, but need to click on two links to get there, we might change the flow based on this information, to make the later content accessible by a single click.
Browser data does not necessarily identify you personally in that it does not provide us with your name or address etc; although if you are a registered user of the site (and are logged in), we will be able to associate this type of data with your registration details so that we can know more about how you, in particular, use our site and provide customisation for you.
When you register with our site you need to provide certain data, such as your name and email address.
We will also use your registration data to identify and communicate with you via our site.
If you email us or contact us through the site, our correspondence will be recorded and associated with your user information so that we can better assist you in the future.
SHARING INFORMATION ABOUT YOU
We don’t sell or rent any of information about you to any third party.
Nor will we disclose your information to any third party unless we are ordered to do so by a legally authorised authority (such as the police or a Court).
STORING INFORMATION ABOUT YOU
We store information about you in our databases using security that is in line with good industry practice. We evaluate our security processes on an ongoing basis.
NEED FURTHER INFORMATION?
If you have questions, complaints or suggestions regarding this policy or our privacy practices, please email, call or mail us.
tel: +44(0)20 7775 5606
mail: Infectious Media Ltd, 3 – 7 Herbal Hill, London, EC1R 5EJ