Resources

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Case Studies


Shop Direct

CASE STUDY: Shop Direct

  Shop Direct formed a data-led strategy to drive new customer acquisition for Very.co.uk   Background
Waitrose

CASE STUDY: Waitrose

  Discovering the true value of display advertising   Challenge Waitrose.com is the online grocery sit
John Lewis

CASE STUDY: John Lewis

  John Lewis programmatically engages customers with Christmas brand advertising   Challenge John Lewi
B&Q

CASE STUDY: B&Q

  Challenge B&Q, the UK’s largest home improvement and garden centre retailer, has often cited weather as a
Argos

CASE STUDY: Argos

  Full-funnel RTA campaign   Challenge Traditionally a catalogue-led business, in 2012 Argos set the g

CASE STUDY: Kronenbourg

  An always-on, weather-targeting programmatic campaign   Challenge Founded in 1664, Brasseries Kronen

White Papers


Guide to: brand safety, ad fraud and viewability in programmatic

How to minimise waste and protect your brand, without sacrificing performance.

Centralising Your International Advertising Strategy

How can international brands seize control of their international programmatic advertising?

Grow Brand Awareness with Programmatic

Download the Grow Brand Awareness with Programmatic best practice to find why you need to have a programmatic advertising strate

The Marketer’s Attribution Toolkit

Being able to measure exactly how marketing spend translates to customer spend is the holy grail of the digital marketer. But so

Research


Proving the Incremental Value of Programmatic Advertising

Display advertising has historically had trouble proving its value. Our recent marketer survey proves this; with 4 in 5 marketer

Webinars


WEBINAR: Build Brand Awareness with Programmatic

As Europe’s leading programmatic advertising specialist, in the last year we have seen many of our clients asking how they can

Events


EVENT: Programmatic Pioneers Summit

17 May 17 - 18th May 2017 Hilton Canary Wharf, London.    The Programmatic Pioneers Summit returns in 2017 with more s

EVENT: WFA Global Marketer Week

25 AprTuesday 25th April - Friday 28th April 2017 The Ritz-Carlton, 181 Wellington Street W, Toronto.   Infectious Media
isba programmatic roundtables

EVENT: ISBA Programmatic Roundtables [PAST]

04 MayRSA House, 8 John Adam St, London, WC2N 6EZ 08.30-12.30, 4 May 2016   Programmatic is changing the way major brand
Straight talking programmatic workshop1

EVENT: Straight Talking Programmatic [PAST]

04 Feb Join a select group of senior marketers at our Straight-Talking Programmatic Workshop on Thursday 4th February from 

Infographics


What are the leading challenges in programmatic media?

Infectious Media has collected responses from across the programmatic media industry, to get a true insight into how today's adv

Viewability: Are you being seen?

Viewability has become a key topic in display advertising in the past couple of years. The IAB defines a viewable impression

What Marketers Think About Programmatic

We have recently released a new infographic based on the results of our marketers programmatic advertising survey. 200 digita

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