Resources

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Case Studies


Shop Direct

CASE STUDY: Shop Direct

  Shop Direct formed a data-led strategy to drive new customer acquisition for Very.co.uk   Background
Waitrose

CASE STUDY: Waitrose

  Discovering the true value of display advertising   Challenge Waitrose.com is the online grocery sit
John Lewis

CASE STUDY: John Lewis

  John Lewis programmatically engages customers with Christmas brand advertising   Challenge John Lewi
B&Q

CASE STUDY: B&Q

  Challenge B&Q, the UK’s largest home improvement and garden centre retailer, has often cited weather as a
Argos

CASE STUDY: Argos

  Full-funnel RTA campaign   Challenge Traditionally a catalogue-led business, in 2012 Argos set the g

CASE STUDY: Kronenbourg

  An always-on, weather-targeting programmatic campaign   Challenge Founded in 1664, Brasseries Kronen

White Papers


Centralising Your International Advertising Strategy

A local approach to international advertising is fraught with inefficiencies. Brand strategy becomes fragmented as it is passed

Grow Brand Awareness with Programmatic

Download the Grow Brand Awareness with Programmatic best practice to find why you need to have a programmatic advertising strate

The Marketer’s Attribution Toolkit

Being able to measure exactly how marketing spend translates to customer spend is the holy grail of the digital marketer. But so

7 Steps to Designing your Real Time Advertising Strategy

In this best practice guide we run through the 7 things you can do to maximise your return from your real-time digital strategy,

Research


Proving the Incremental Value of Programmatic Advertising

Display advertising has historically had trouble proving its value. Our recent marketer survey proves this; with 4 in 5 marketer

Webinars


WEBINAR: Build Brand Awareness with Programmatic

As Europe’s leading programmatic advertising specialist, in the last year we have seen many of our clients asking how they can

Events


isba programmatic roundtables

EVENT: ISBA Programmatic Roundtables [PAST]

04 MayRSA House, 8 John Adam St, London, WC2N 6EZ 08.30-12.30, 4 May 2016   Programmatic is changing the way major brand
Straight talking programmatic workshop1

EVENT: Straight Talking Programmatic [PAST]

04 Feb Join a select group of senior marketers at our Straight-Talking Programmatic Workshop on Thursday 4th February from 
Under The Hood Programmatic Workshop

EVENT: Under the Hood Programmatic Workshop [PAST]

16 Sep Wednesday 16th September 2015 The Goldsmiths’ Centre, 42 Britton Street, London, EC1M 5AD, UK With 75% of marketers pl
Programmatic Strategy Roundtables

EVENT: Programmatic Strategy Roundtables [PAST]

10 JunWednesday 10th June, 3-7 Herbal Hill, London   Join a select group of senior marketers at our Programmatic Strateg

Infographics


Viewability: Are you being seen?

Viewability has become a key topic in display advertising in the past couple of years. The IAB defines a viewable impression

What Marketers Think About Programmatic

We have recently released a new infographic based on the results of our marketers programmatic advertising survey. 200 digita

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