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Career Pathways: Nicolas Gallet

January 3, 2017 by Marketing
Our Infectious Media ‘Pathways’ series of interviews aims to highlight the career options available within the business. In
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Global business wins drive international expansion for Infectious Media

December 9, 2016 by Marketing
Three key hires across the UK, US and APAC will support new ventures in international markets.   Infectious Medi
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Attila Jakab

Act Smarter to Win in a World of Reduced Visibility

November 21, 2016 by Marketing
  A growing number of advertisers and their agencies are looking for 100% guaranteed viewability, as latest research
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Whitepaper

Proving the Incremental Value of Programmatic Advertising

Display advertising has historically had trouble proving its value. Our recent marketer survey proves this; with 4 in 5 marketers admitting they have problems measuring the effect of display advertising.

Career Pathways: Chloe Akwei

November 18, 2016 by Marketing
Our Infectious Media ‘Pathways’ series of interviews aims to highlight the career options available within the business. In
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Tackling Ad Fraud Requires a New Approach to Programmatic Measurement

November 15, 2016 by Attila Jakab
  Advertisers almost universally recognise that programmatic can enhance the performance of their advertising. A few
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What Is a ‘Next Generation Agency’? Q&A with ExchangeWire and IM co-founders

by Marketing
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary tech
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How to juggle more agencies in a programmatic world

by Pete Hanford
  How can another agency be added to the plan without creating tension or increasing workloads?   This pi
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Whitepaper

Centralising your International Advertising Strategy

A local approach to international advertising is fraught with inefficiencies. Programmatic advertising has enabled a better way of delivering international campaigns. This whitepaper will explain how to begin to transition to a centralised approach.

Career Pathways: Rachael Morris

October 5, 2016 by Marketing
Our Infectious Media ‘Pathways’ series of interviews aims to highlight the career options available within the business. In
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Could ‘incrementality’ be key to freeing up digital ad budgets?

July 13, 2016 by Rachael Morris
  Finding out the real impact of display advertising is vital for marketers in their struggle to justify budgets. How
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