How the IM Optimisation Academy is creating a more effective agency
Our Infectious Media ‘Pathways’ series of interviews aims to highlight the career options and opportunities available within
Proving the Incremental Value of Programmatic Advertising
Display advertising has historically had trouble proving its value. Our recent marketer survey proves this; with 4 in 5 marketers admitting they have problems measuring the effect of display advertising.
What Is a ‘Next Generation Agency’? Q&A with ExchangeWire and IM co-founders
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary tech
Centralising your International Advertising Strategy
A local approach to international advertising is fraught with inefficiencies. Programmatic advertising has enabled a better way of delivering international campaigns. This whitepaper will explain how to begin to transition to a centralised approach.