Proving the Incremental Value of Programmatic Advertising
Display advertising has historically had trouble proving its value. Our recent marketer survey proves this; with 4 in 5 marketers admitting they have problems measuring the effect of display advertising.
What Is a ‘Next Generation Agency’? Q&A with ExchangeWire and IM co-founders
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary tech
Centralising your International Advertising Strategy
A local approach to international advertising is fraught with inefficiencies. Programmatic advertising has enabled a better way of delivering international campaigns. This whitepaper will explain how to begin to transition to a centralised approach.