Centralising Your International Advertising Strategy

A local approach to international advertising is fraught with inefficiencies. Brand strategy becomes fragmented as it is passed down a long line of agencies. Certain strategies may not work in individual markets due to legal and technical restrictions. Cross-market standardisation is difficult, making campaign analysis and reporting challenging.

Programmatic advertising has enabled a better way of delivering international campaigns. Because of the development of adtech, forward thinking advertisers are able to plan, execute and report on international campaigns from one central location. This eliminates many of the problems traditionally experienced, and streamlines the process.

This whitepaper will explain:

1. How the central approach operates
2. The benefits of the centralised method
3. How to start to transition to the centralised approach

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