REPORT:
The problem with ads.txt
Our new research shows how advertisers can damage their campaign performance with an unsophisticated implementation of ads.txt authorised buying.
Key findings:
- Buying Direct brings a 60% higher proportion of sales than Reseller
- Buying Direct is 37% more expensive, and 24% more prone to fraud than Reseller
- The value in Resellers is widely dispersed, not all Resellers are the same
- The “Unknown” long tail still provides value for advertisers
About Us
We believe in the power of data to transform advertising.
We work with brands facing transformative digital media challenges to create a better approach to data-driven advertising. By linking media spend to business value, we empower brands to act responsibly to deliver a more relevant advertising experience.
As a programmatic and technology specialist, we combine consultative expertise, proprietary tech and the media team needed to realise your vision. No matter which programmatic path you take – fully managed, in-house, or hybrid – we can work with you in a flexible, transparent way, to provide you with the specialist services you need to succeed.
An Award Winning Agency
REPORT:
The Programmatic In-House Trend 2017
Infectious Media’s new research and insights into the current attitudes and trends from advertisers about their programmatic strategy.
Key Findings:
- 84% of advertisers want more control over their programmatic advertising
- 71% of advertisers think agencies have struggled to adapt to programmatic
- 1.4% of advertisers are managing their own programmatic advertising in-house
- 96% of advertisers see the need for agency help in multiple areas
What We Do
We solve your programmatic marketing challenges in the right way. Your objectives and vision determine which services you need from us. We act as a transparent agency when you need media buying, and work on your specific challenges if you don’t.
