REPORT:
Measurement needs a fix
Our new research reveals the thoughts of 214 global digital marketers about the state of measurement in programmatic advertising.
Read the report today to find out:
- What the key measurement challenges are facing marketers
- What is holding back better measurement
- If more accurate measurement could drive more programmatic investment
- Key opinions of leading marketers in the industry
About Us
Infectious Media is an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. Founded at the dawn of the programmatic era, Infectious Media has developed specialist teams and technology that exclusively focus on making programmatic work for advertisers.
Planned and executed correctly, programmatic is more than just a media buying tactic, it drives incremental revenue and competitive advantage across the customer lifecycle.
An Award Winning Agency
REPORT:
The Programmatic In-House Trend 2017
Infectious Media’s new research and insights into the current attitudes and trends from advertisers about their programmatic strategy.
Key Findings:
- 84% of advertisers want more control over their programmatic advertising
- 71% of advertisers think agencies have struggled to adapt to programmatic
- 1.4% of advertisers are managing their own programmatic advertising in-house
- 96% of advertisers see the need for agency help in multiple areas
What We Do
If your programmatic advertising lacks strategy and doesn’t provide insight you are not alone, advertisers need a better solution. Infectious Media was born at the beginning of the programmatic age, it’s all we do, and we are built just for this.
At the heart of our offering is Impression Desk, our programmatic agency operating system. It provides the flexible access and customisation required to deliver successful, data driven strategies. Doing this at scale across the international programmatic ecosystem is not possible with stand-alone, off-the-shelf technologies.
