GET MEDIA
IN-HOUSING
RIGHT FIRST TIME

You want to take back control of your digital advertising. But this brings the responsibility of getting it right. There are many paths that can get you there, and many that don’t.

Our in-housing consultancy bridges the strategy gap between choosing an operating model and actually making it work.

We’ve found the pitfalls so you
can avoid them

  • We developed the model over 11 years for this exact challenge.
  • We are the experienced in-housing experts.
  • We are learning all the time from the work we do for our agency clients.
  • We bring together strategy, execution and engineering knowledge.

MAKING YOUR IN-HOUSING PLANS A REALITY

There is a gap between your in-housing ambitions and the right plan to accomplish them.

1/
SUCCESS FACTORS

We work with you to articulate what you need your in-house model to achieve.

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2/
EXISTING CAPABILITIES

We assess your current set up and its ability to achieve your goals.

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3/
GAP ANALYSIS

We determine the strategic fundamentals needed to realise your in-house operating model.

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4/
IN-HOUSE ROADMAP

We work with you to create a detailed implementation plan that will shortcut your road to in-house effectiveness.

ACTIONING YOUR IN-HOUSING ROADMAP

We work with you to put in place the right qualities across the required functions of your in-housing roadmap.

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Advising Deutsche Telekom on its paid media transformation

We were appointed by the German telecoms giant for strategic digital projects, like defining the programmatic and data strategy, advancing our technology blueprint, and driving effectiveness.

“Infectious Media have great experience of data-driven advertising. We appointed them for strategic digital projects, like defining the programmatic and data strategy, advancing our technology blueprint, and driving effectiveness.”

Gerhard Louw, Head of International Media Management
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Cracking the in-housing Rubik's cube:

From creating a centralised media strategy to fully-fledged 360 in-housing, this guide is for brands seeking to make their in-house approach to programmatic more than just a grand plan.