RIGHT FIRST TIME
You want to take back control of your digital advertising. But this brings the responsibility of getting it right. There are many paths that can get you there, and many that don’t.
Our in-housing consultancy bridges the strategy gap between choosing an operating model and actually making it work.
We’ve found the pitfalls so you
can avoid them
MAKING YOUR IN-HOUSING PLANS A REALITY
There is a gap between your in-housing ambitions and the right plan to accomplish them.
We work with you to articulate what you need your in-house model to achieve.
We assess your current set up and its ability to achieve your goals.
We determine the strategic fundamentals needed to realise your in-house operating model.
We work with you to create a detailed implementation plan that will shortcut your road to in-house effectiveness.
ACTIONING YOUR IN-HOUSING ROADMAP
We work with you to put in place the right qualities across the required functions of your in-housing roadmap.
Advising Deutsche Telekom on its paid media transformation
We were appointed by the German telecoms giant for strategic digital projects, like defining the programmatic and data strategy, advancing our technology blueprint, and driving effectiveness.
“Infectious Media have great experience of data-driven advertising. We appointed them for strategic digital projects, like defining the programmatic and data strategy, advancing our technology blueprint, and driving effectiveness.”
Gerhard Louw, Head of International Media Management
Cracking the in-housing Rubik's cube:
From creating a centralised media strategy to fully-fledged 360 in-housing, this guide is for brands seeking to make their in-house approach to programmatic more than just a grand plan.