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Programmatic Technology

July 18, 2017 by Marketing
Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is
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Programmatic campaign planning

July 13, 2017 by Marketing
Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is
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Programmatic advertising has changed the rules of traditional media buying

July 11, 2017 by Marketing
Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is
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Whitepaper

Proving the Incremental Value of Programmatic Advertising

Display advertising has historically had trouble proving its value. Our recent marketer survey proves this; with 4 in 5 marketers admitting they have problems measuring the effect of display advertising.

What you need to create a programmatic advertising strategy

July 6, 2017 by Marketing
Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is
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How to Evolve your Marketing Strategy using Programmatic.

July 4, 2017 by Marketing
Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is
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Career Pathways: Marie Turk

June 29, 2017 by Marketing
Our Infectious Media ‘Pathways’ series of interviews aims to highlight working life in the Business, as well as the the care
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The barriers & impacts of programmatic

by Marketing
Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is
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Download
Whitepaper

Centralising your International Advertising Strategy

A local approach to international advertising is fraught with inefficiencies. Programmatic advertising has enabled a better way of delivering international campaigns. This whitepaper will explain how to begin to transition to a centralised approach.

How does Programmatic work?

June 27, 2017 by Marketing
Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is
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Why too much investment in your startup can be as bad as too little

June 26, 2017 by Marketing
Dan de Sybel discusses with Wired UK about his beliefs that the US is too keen to throw money at tech startups and this makes th
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Can programmatic address advertisers’ digital challenges?

June 22, 2017 by Marketing
Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is
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