Grow Brand Awareness with Programmatic

Download the Grow Brand Awareness with Programmatic best practice to find why you need to have a programmatic advertising strategy and how to get started.

Programmatic technology has been a fundamental driver of change in digital advertising since its inception four years ago. However, only this year has it gone from being a niche technology to the mainstream. This can be seen in the actions of global advertisers such as Mondelez, Ford, P&G, Heineken and Kellogg’s, who have stated intentions to spend the majority of digital budgets programmatically. The IAB predicts programmatic will represent an ever increasing proportion of display advertising, stating the UK market will double in size in 2014 from £500bn to over £1bn, and will grow to as much as £2.5bn by 2017.

This best practice guide has been written by Infectious Media, the programmatic advertising specialists, to help marketers discover why large brands are talking about programmatic and what they need to do about it. Starting with an explanation of why programmatic technology is game changing for brand advertising, this guide leads advertisers through the key tactics brands should include in their advertising strategies and how to get started.