Download this branding best practice to find why brands need to have a programmatic advertising strategy and how to get started.
This best practice guide has been written to help marketers discover why large brands are talking about programmatic and what they need to do about it. Starting with an explanation of why programmatic technology is game changing for brand advertising, this guide leads advertisers through the key tactics brands should include in their advertising strategies.
"Our partnership with Infectious Media has enabled us to revolutionise our display activity. By connecting our CRM data and existing propensity models we have taken a huge leap forward in our digital marketing strategy.
This very innovative approach truly reflects the direction of Argos as we transform ourselves into a digital retail leader” – Gemma Christie, Head of CRM and Performance, Argos.
View this 30 minute webinar on how to build brand awareness using programmatic advertising.
As Europe’s leading programmatic advertising specialist, in the last year we have seen many of our clients asking how they can achieve brand awareness programmatically.
Find out how to use programmatic advertising to develop effective and flexible brand awareness campaigns...