Infectious Media is an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. Founded at the dawn of the programmatic era, Infectious Media has developed specialist teams and technology that exclusively focus on making programmatic work for advertisers.
Planned and executed correctly, programmatic is more than just a media buying tactic, it drives incremental revenue and competitive advantage across the customer lifecycle.
An Award Winning Agency
Driving online acquisition for Shop Direct
Shop Direct had used display advertising successfully to drive sales from existing customers for a number of years, but driving new customers through this medium had been a challenge. Shop Direct saw how data would help them more accurately define their online audience and help target them more efficiently.
Shop Direct formed a data-led strategy to drive new customer acquisition for Very.co.uk that resulted in a campaign that outperformed the target CPA by 40%.
What We Do
If your programmatic advertising lacks strategy and doesn’t provide insight you are not alone, advertisers need a better solution. Infectious Media was born at the beginning of the programmatic age, it’s all we do, and we are built just for this.
At the heart of our offering is Impression Desk, our programmatic agency operating system. It provides the flexible access and customisation required to deliver successful, data driven strategies. Doing this at scale across the international programmatic ecosystem is not possible with stand-alone, off-the-shelf technologies.